Industry playbook
Start an AI automation agency for real estate teams.
High-producing real estate teams are lead-capture rich and follow-up poor. They spend $8K–$20K/month on Zillow, Realtor.com, and paid social — and 70% of those leads go cold because no one touched them fast enough. AI automation fixes this, and teams pay well when they see the lead-conversion math. The engagement packages a productized $2,500 audit as the on-ramp into this niche so clients can sell on Day 30.
Preview the template
See a sample real estate agency website.
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The market
Why real estate is a high-leverage niche.
There are roughly 1.5M active Realtors in the U.S., but the money is in the top 5% — the teams doing 50+ transactions per year. Those teams run on Follow Up Boss, Sierra Interactive, or kvCORE with 2–4 ISAs and constant lead attrition. They are sophisticated buyers of "lead conversion" and unsophisticated buyers of "tech." Your job is to show them the math on cold leads recovered. At $8K+ commission per transaction, one recovered deal covers your entire engagement.
Client outcomes
What you can actually sell to this niche.
These are the exact services clients of this track pitch. The scope, the pricing, and the reference builds are all in the engagement library.
Hidden Hours Audit (the on-ramp)
Productized $2,500 audit. One call + two weeks of analysis + a written roadmap. Converts ~50% to a full build engagement. The exact deliverable template is in the program.
Speed-to-lead automation
New lead → AI SMS within 60 seconds → qualification conversation → routing to the right agent. Pairs with Follow Up Boss, Sierra, or kvCORE. Typical engagement: $5,000–$10,000.
Lead reactivation campaigns
AI-driven outreach to stale database leads (typically 20K–80K dead contacts per established team). Recovers 0.5–2% into active conversations. Typical engagement: $4,000–$8,000.
Transaction coordination automation
Contract-to-close workflow: document collection, deadline tracking, client updates. Typical engagement: $6,000–$12,000.
Pricing
How this vertical actually buys.
Real estate owners know the exact dollar value of a recovered lead. Frame every proposal as "number of transactions you need to close to pay this off." For most teams at a $400K average sale price and 3% commission, one extra deal covers a $10K engagement twice over.
Objection handling
The objection you’ll hear on every discovery call.
Inside the program
What you get if you pick this niche in Week 1.
The Hidden Hours Audit is a ready-to-sell productized offer in your library on Day 30. You can run audits before you can deliver builds, which means revenue in month two. The program includes the audit deliverable template, the ROI calculator sheet, and the discovery-call script that books audits.
- Real estate proposal template
- Niche-specific discovery-call script
- Reference architecture and vendor matrix
- Outbound email sequences tested in this vertical
- Deal-review session when you land your first real prospect
Frequently asked
Real estate — questions we get on the call.
Other verticals
Exploring other niches first?
Apply to work with Erin on real estate.
5 new clients per month across all verticals. Tell us your niche on the application.